Flexi - Brand Merchant

Millions of dog owners around the world use a unique German invention: the flexi retractable leash. We didn’t just conceive the idea some 50 years ago but are today the world’s leading brand in over 90 countries around the globe. In 2010, flexi was awarded the illustrious “Brand of the Century” award.

Retractable flexi leashes are designed and produced in our family business located in Bargteheide near Hamburg. Over 300 employees work here to make the promise of a good life come true for dogs. In Germany and in over 90 different countries.